Few things are more important for a business nowadays than having a website that is fully functional, designed properly, and has a good user experience for customers. Customers now more than ever are checking online before making purchases, and learning about businesses on the Internet while considering hiring contractors for services, or buying goods from a variety of vendors small and large.
Because of that, it’s critical that no matter the size of your business, you have a strong Internet presence that begins with an eye-catching website that you can be proud of and use to promote your products and services. But how do you go about building one and making it look good?
Luckily – there are web developers whose sole job is to do that for you. It is important, however, to be sure that you pick the right developer and choose the right website company to create a lasting and aesthetically pleasing site that can make you proud and get you where you want to be. Here are a few ways to ensure that you pick the perfect web developer for your business website:
Look at a portfolio of their previous websites
The first and simplest way to pick the right web developer for your business project is to look at a portfolio of their previous work. Any good web developer should have a portfolio online, and with it, you should be able to see what they have done and what they are able to do for you. It will give you a solid idea about whether or not you like their design ideas, and what you may get out of working with them if you choose to use them on your website.
Is their web expertise in your form of business?
Not all web developers are created equally, in terms of both technical computer training, and their design skills and graphic design opinions. For that reason, it’s important to note that you need to consider whether a particular web developer would be a good design fit for your business needs. If they have a background in high art and fashion concepts on the web, and you have a business that sells lawnmowers and needs a website, for example, you may not be the best fit for a workable and worthwhile site.
Price Matters – but so does value
Always get quotes from web developers about what they may charge you to work on your particular site, but let’s be clear here – while price matters, so does value. Look beyond what you have to pay on a sticker price for a site and figure out how you may gain value out of the site in the long term. In doing so, you can determine whether that price will be of value to you as a long term investment, even though in the short term (and with a strong web developer) that price may be high.
Turn around times, feedback, and communication
Always, always, always meet with a developer face to face before beginning a project. Communication, feedback, and turnaround times matter as the two of you work together on a product that you want. For that reason, it’s critical that you meet with them face to face to ensure you have recourse should something go wrong, and you have a good feedback loop and good communication between the two of you should anything happy or timing be delayed. Communication matters in web development like it does in few other projects for small businesses, so really make it a point to have good communication between you and the developer.
Budgeting for the unforeseeable
Unforeseeable things will likely happen when creating your website, from delays to other issues surrounding a variety of things. For that reason alone, it’s critical that you make it a point to budget for the unforeseeable – plan on spending even a little bit more than your developer’s quote just in case something goes wrong, or you realize you want more than you initially thought you did. Whatever the case, budget a little bigger on this project – it’s an important one and a critical thing for your business to survive in the 21st century.
How to separate the good from the bad
Just like in any other industry, there are plenty of bad web developers out there. While we discussed looking at a portfolio as in the case above, there are other ways you can pick out good web developers, too. For starters, a web developer that has good ideas about how to link your site with social media apps and networks will be in high demand in this day and age – you will want to be able to connect with someone who is familiar with trends in the industry, and trends regarding websites in your specific industry and business area, as well. In addition, explore their website. Does it have a blog or article section? Do they write about technical website design and exhibit the industry knowledge required of an expert?
All in all, it can be a daunting task to pick the right website developer for your business. Above all, though, when you do it, it’s critical that you take your time and do it right – doing so will ensure that you get the perfect web developer who can give you what you want and, at the end of the day, leave you proud and excited with the result for your business.
Knowing that, too, you can rest assured that your customers will not only love the design and layout of your website, but that they will be able to use it seamlessly and properly as they navigate looking to buy your products and more, growing your business and broadening your reputation.